Who We Are
PAR, Inc. is a non-profit ministry organization founded by the late Dr. Vernon H. Baker, and his wife, Virginia Baker. Mrs. Baker still comes to work everyday and serves as treasurer for the organization. The Baker family have been in broadcasting and real estate development since the 1950s. They built and operated the very first radio station in Christiansburg Virginia in 1957.
The Bakers founded Positive Alternative Radio in 1985 to establish non-commercial educational radio stations in order to give back into the communities they had done business.
PAR has grown since those humble beginnings and now operates listener supported Christian radio stations in Virginia, Eastern Tennessee, West Virginia, Ohio, North Carolina and South Carolina.
Each group of stations operate from their own studios, with accounting offices centered at the headquarters in Blacksburg, VA.
The radio stations are listener supported and highly involved in their respective communities. We leverage our impact by partnering with local non-profits in each community we serve, providing valuable airtime and promotion.
Christian Stations operated by PAR, Inc.
The Spirit FM Group – Studios in Lynchburg, VA
WRXT, 90.3, Roanoke/Lynchburg
WPAR, 91.3, Salem/Roanoke
WPIB 91.1 Bluefield, WV
WPIN 90.5 Dublin VA
WOKG 90.3 Galax, VA
WPIM 90.5 Martinsville, VA
WOKD 91.1 Danville, VA
WPVA, 90.1 Waynsboro/Charlottesville VA
WJYA 89.3 Emporia, VA
The Positive Hits Group
WPER 89.9 Culpepper/Warrenton VA
WJYJ 90.5 Fredericksburg/Richmond VA
The Joy FM Group
WXRI 91.3 Winston-Salem NC
WTJY 89.5 Asheboro NC
WPIR 88.1 Hickory NC
WRFE 89.3 Chesterfield, SC
WTTX, 107.1, Appomattox/Lynchburg, VA
The Walk FM Group
WPJY 88.7 Blennerhassett OH/Parkersburg WV
WKAO, 91.1 Ashland KY/Huntington WV
WVRR 81.1 Point Pleasant WV, Gallipolis, OH
WPJW 91.5 Hurricane WV
WJYW 88.9 Union City, IN/Greenville OH
WCQR 88.3 Johnson City/Bristol/Kingsport TN